Can marketing communications make the world a better place?

iLink therefore iAm? The purpose of work.

I recently told a school principal that I did non-profit marketing communications. He laughed and asked if they pay me. I reminded him that HE works for a non-profit as well. It was clear he thought his position was creating important change. Mine? Not so much.

Some days I wonder if I'm doing the right thing as I use my skills in non-profit MarCom. Is my life having the impact that I wish to make?